Publisher AdOps interview practice
Own campaigns from ticket translation and trafficking through QA, live delivery, reporting, recovery and client follow-up.
Operating workflow
- Reconcile the insertion order, media plan and trafficking ticket.
- Configure line items, targeting, pricing, buyer seats, creatives and measurement.
- Run preflight checks across inventory, demand, creative and tracking paths.
- Monitor delivery, diagnose non-delivery and recover the booked commitment.
Evidence you inspect
- Line item selection traces
- Forecast and pacing data
- Creative status
- Matched request IDs
- Client and internal change history
Skills demonstrated
- GAM-style trafficking
- PMP and PG activation
- Delivery troubleshooting
- Client evidence
Practice interview questions
These original scenarios help you practice explaining evidence and decisions. Use them to prepare, then test your reasoning in Flight Lab.
A campaign is active but has no impressions. What do you check?
Start with a request from the intended inventory. Confirm the schedule, targeting, and supported creative, then inspect eligibility and selection. If the creative is selected, trace rendering and tracking. Use the first failed stage to choose the correction.
Common mistake: Changing priority before establishing that the line item is eligible.
How would you handle a campaign that is behind halfway through its flight?
Compare actual delivery with the planned curve, calculate the remaining daily requirement, and identify the delivery constraint. Correct a configuration error if confirmed. If the agreement cannot be fulfilled with available inventory, propose a documented recovery option and verify its feasibility.
Common mistake: Removing frequency or targeting requirements without an agreed change.
Review your practice attempt
Explain the impact, the evidence that supports your diagnosis, the correction, and the check that confirms recovery. State what remains uncertain and what you would communicate to the campaign owner.
Build the supporting skills
Authoritative references
- Troubleshoot line item deliveryGoogle Ad Manager
- OpenRTB specificationIAB Tech Lab
Updated .